Case Study: How Solbright Digital Helped A-Flick Pest Management Eradicate Their Digital Problems

A-Flick Pest Management provides essential services right here in Singapore, but their old website was acting like a roadblock, not a runway. It was outdated, slow, and struggling to capture local leads. This is a classic story of a successful local business being held back by a website built for an era that’s long passed.

Here’s a look at the problems we uncovered and the comprehensive digital overhaul we implemented to help A-Flick dominate local search and turn visitors into reliable leads.

The Challenge: A Digital Foundation Crumbling Under the Weight of Time

When A-Flick came to us, they had a website with some serious issues, both visible and technical:

1. Poor User Experience & Lead Generation

• Confusing Flow: The homepage focused on the company’s story instead of their value proposition, pushing potential customers away.
• Invisible Calls-to-Action (CTAs): Key buttons weren’t clear, and in some cases, weren’t even clickable! No one knew what to do next.
• Generic Content: Generic stock images that don’t resonate with prospects, and testimonials—though real feedback—looked inauthentic, failing to build trust.

Irrelevant Global Traffic

A-Flick serves only Singapore, yet their traffic was dominated by irrelevant searches for their branded name coming from overseas markets (US, EU, AU). This clearly indicated that the site’s content and structure were not locally optimised for their target audience, leading to clicks and visitors that could never convert into actual customers.

2. Crippling Technical Performance

• Dreadful Speed: The initial PageSpeed Insights score was a mere 56. Slow sites frustrate users and are penalised by search engines. If you want to understand why this matters for your business, you can read more in our post: Why Website Speed Matters.
• SEO Failures: The Ahrefs Site Audit score was 23. Critical issues included missing meta descriptions and H1. A strong site audit score is vital because search engines need to efficiently read, understand, and index your content. If the technical structure is broken, they struggle to crawl and rank you effectively.
• Outdated & Risky Tech: The site was running on an old version of PHP (7.4), with outdated plugins, some even flagged as potential counterfeits. This introduced security risks and major performance bottlenecks.
• Zero Visibility Tracking: Basic tools like Google Analytics (GA) and Google Search Console (GSC) were missing, leaving the business completely blind to its performance, traffic sources, and technical errors.

The Solbright Solution: A Targeted Approach for Local Digital Success

We knew A-Flick needed a total transformation—a foundation built for speed, local search success, and high conversion.

1. High-Converting Web Redesign

We stripped back the old design and focused on a highly-converting user flow. The new site features:

• Clear Value: Messaging that immediately addresses customer pain points.
• Compelling Visuals: We used real images of their team and work, instantly building credibility and E-E-A-T.
• Unmistakable CTAs: Prominent, strategically placed, and clickable calls to action (e.g., “Get a Free Quote”, “Book A Free Inspection”).
• Enhanced Trust Signals: We included logos of notable client brands they serve, offering instant social proof and boosting visitor confidence.

2. Technical & SEO Overhaul

This is where we delivered maximum impact on search engine visibility:

• Speed & Health Optimization: We optimised code, compressed images, and fine-tuned the server to achieve a stunning PageSpeed score of 98 (from 56) and a perfect Ahrefs Site Audit score of 100 (from 23).
• Keyword Strategy & Optimization: We performed in-depth keyword research to target the terms Singapore residents actually use when looking for pest control. This is the bedrock of how SEO is done.
• Local Search Dominance: We worked with A-Flick to refine their Google Business Profile (GBP) strategy and even helped them set up Bing Places for Business to ensure maximum local visibility across all major platforms. This focus is crucial for service businesses, as we detail in How to Rank on Local Search.

3. Sustainable Growth & Measurement

We ensured the new website would continue to grow and provide measurable results:

• Full Tracking Setup: We correctly installed and configured GA and GSC and used Google Tag Manager (GTM) to track every single CTA click. Now, A-Flick knows exactly which efforts are generating leads.
• Content Marketing: We implemented a monthly strategy for blog post creation, ensuring all content is optimised with relevant keywords to improve their overall E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness). This consistent effort is a core part of how SEO helps SMEs.

The Deliverable: A High-Performance Digital Foundation

The immediate, measurable results demonstrate that A-Flick now has a fast, reliable, and powerful digital engine ready to attract and convert local leads. The groundwork has been laid for to target local traffic and leads.

Is Your Website a Hindrance, Not a Help?

A-Flick’s story is a powerful reminder: an old website isn’t just an aesthetic problem; it’s a direct roadblock to new business.

If your business is serving local clients but your website is struggling with low speed, poor performance scores, and irrelevant traffic, it’s time to talk.

We don’t just build websites; we build predictable lead-generating assets.

Ready to turn your digital presence into your best employee?

Schedule a Free Website Audit Today

• Find out your current PageSpeed score and technical health.
• Get a customised plan to attract more local leads.
• Stop guessing and start tracking your success.

Contact Solbright Digital Services and claim your audit!