From Confusing Clicks to Conversion-Driven Web Design for a Selangor Renovation Company

The Challenge: A Website that Confused More Than It Convinced

Our client, a renovation company in Selangor, approached us with a clear problem: their website was a source of frustration. Their own clients were telling them it was “confusing and complicated” and that they “didn’t know where to click.” This feedback was a major red flag. For a business that relies on trust and clarity, a confusing website can be a major roadblock to securing new projects.

Our inspection confirmed their fears. The website had a mediocre PageSpeed score of 51, which meant it was slow and likely losing potential customers before they even saw the content. The layout was chaotic, with most calls-to-action (CTAs) leading users to a gallery of past work instead of prompting them to book a consultation or request a quote. Even worse, it used misleading animations that made certain service cards look clickable when they weren’t, creating a frustrating user experience that broke trust with visitors.

The Solbright Solution: A Blueprint for Digital Success

As a full-service web design and Google Ads agency, our team at Solbright Digital Services knew a complete overhaul was necessary. We didn’t just rebuild the site; we crafted a strategic digital presence designed to be intuitive, informative, and, most importantly, effective.

1. Strategic Web Design & Development

We created a brand-new website with a clean, modern design. The new site’s architecture was built for user clarity, with a prominent and clear CTA that guides every visitor toward the desired action.

We also made it immediately obvious which areas the company services, a crucial detail for a local business in Petaling Jaya & Subang Jaya. The result is a seamless user journey that builds confidence and trust.

The new site is not only aesthetically pleasing but also technically superior, boasting a much-improved PageSpeed score of 92, ensuring fast loading times and a positive user experience on any device.

2. A Targeted Google Ads Campaign

A beautiful and functional website is a powerful tool, but it needs to be seen. Our team of Google Search Ads certified staff developed and launched a hyper-targeted Google Ads campaign. We conducted thorough keyword research to pinpoint exactly what homeowners in Selangor are searching for when they need renovation services.

Our comprehensive approach included:

• Writing compelling ad copy that resonates with potential clients.
• Creating and verifying a new Google Ads account.
• Implementing detailed conversion tracking using Google Tag Manager (GTM) and Google Analytics 4 (GA4) to measure the campaign’s true performance.
• Holding weekly touch-base meetings to discuss keyword performance and campaign optimization.

The Results: From Confusion to Conversion

The results of our combined web design and Google Ads efforts speak for themselves. The new website’s clarity and speed (PageSpeed score of 92) have eliminated user frustration and significantly improved the client’s brand image.

• Improved User Experience: The new design makes it effortless for clients to find the information they need and contact the company, addressing their primary pain point.
• Cost-Effective Lead Generation: Our optimized Google Ads campaign is delivering high-quality leads at a cost-per-conversion of just RM29.7e. This demonstrates the efficiency and effectiveness of our strategic marketing approach, providing the client with an excellent return on their advertising investment.

Conclusion: Beyond Aesthetics, We Deliver Results

This case study is a perfect example of why a website should be more than just a digital brochure. A poorly designed site can actively deter customers and waste valuable marketing spend. At Solbright Digital Services, we specialize in creating high-performance digital assets that are not only visually appealing but are also engineered for growth.

Whether you’re a renovation company in Selangor or any other service-based business, our expertise in web design and Google Ads ensures your online presence works as hard as you do.

Ready to clear up the confusion and start generating results? Contact us today to discuss your project.