What Pages Should Every Business Website Include?

Thinking of getting a website for your business but not sure what pages you actually need?

You’re not alone. Many Malaysian SMEs feel overwhelmed with terms like “landing pages,” “CTA,” or “SEO-friendly structure.” Let’s simplify it. In this post, we’ll walk you through the essential pages every business website should include — whether you run a retail shop, tuition center, service-based business, or F&B outlet.

Why Website Structure Matters

Your website isn’t just an online brochure — it’s your digital storefront, your 24/7 salesperson, and your first impression for many potential customers.

A well-structured site helps:

• Build credibility and trust
• Guide visitors to take action (call, book, buy)
• Show up in search results and even AI-generated answers
• Keep your business looking professional, not like a DIY side project

So, what are the must-have pages?

1. Homepage

Your digital welcome mat, sometimes called the landing page. The homepage should clearly explain:

• What you do
• Who you serve
• Why customers should trust you
• A clear Call to Action (like “Get a Quote” or “WhatsApp Us”)

It should look good on mobile, load fast, and instantly give the right first impression.

2. About Us

Malaysians love knowing “dia orang siapa ni?” — so your About page matters more than you think.

Include:

• A short backstory
• Your mission or values
• Who’s behind the business
• Any certifications or years of experience
• A nice photo of you or your team

This page builds trust and personal connection — crucial for SMEs.

3. Services / Products

Tell people exactly what you offer.

Structure this page so it’s easy to skim:

• Use headings for each service
• Add short descriptions
• Include pricing if you can (or at least give a price range)

If you offer multiple services, you can split them into separate pages for better SEO.

4. Contact Page

Make it ridiculously easy to reach you.

Must-haves:

• WhatsApp link
• Phone number
• Email
• Operating hours
• Google Maps location (if you have a physical shop)

You can also include a simple contact form for convenience.

5. Testimonials / Reviews

People trust people. Even 2–3 short testimonials can boost your credibility a lot.

You can also include:

• Before/after photos
• Google Review screenshots
• Video reviews (bonus points!)

Social proof helps convert hesitant visitors into real leads.

6. Blog (Optional, but Highly Recommended)

A blog helps your site:

• Rank better on Google
• Appear in generative search answers
• Educate your audience
• Show you’re active and legit

Even posting once or twice a month can help bring in free traffic from people searching things like:

• “Affordable Japan travel package”
• “How to start a laundromat business in KL”
• “Best IR sensors for Arduino sumo robot project?”

This blog post you’re reading right now? It’s doing exactly that. Check out this post for more details and learn how to start a blog!

Bonus: Frequently Asked Questions (FAQ)

A Frequently Asked Questions (FAQ) section does more than just answer common queries — it plays a key role in qualifying leads and improving your conversion rate.

Here’s how:

✅ Sets Clear Expectations

By answering questions like “How long will it take?”, “Is there any warranty?”, or “How to make return?”, you help potential customers understand your process. That means fewer misunderstandings and smoother transactions.

✅ Filters Out Mismatched Leads

When customers can read your terms, service model, or what’s included (and what’s not), they can quickly decide if you’re a good fit. That saves both you and them time — and helps you attract more serious and suitable leads.

✅ Builds Trust & Professionalism

A well-written FAQ shows you know your stuff, and that you’ve done this before. It positions you as an experienced service provider who is transparent and prepared for common concerns.

---

Not Sure Where to Start?

That’s where we come in.

At Solbright, we help Malaysian SMEs build professional websites that:

• Look great on desktop and mobile
• Are optimized for Google + generative search
• Include the essential pages tailored to your industry
• Come with free maintenance for the first year

Whether you’re starting fresh or upgrading from an old site, we make the process easy and affordable.