Painting Company Website Design & Google Ads Solution by Solbright Digital Services

Revitalizing a Selangor Painting Business with a Strategic Web Design & Google Ads Campaign

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The Challenge: A Vision Muted by a Poor Website

Our client, a passionate painting service provider operating in Selangor, approached Solbright Digital Services with a common, yet frustrating problem. Despite his hard work and dedication to his craft, his online presence wasn’t reflecting the quality of his work. He had spent countless hours building a website himself using an AI web builder, but the results were underwhelming.

Upon our initial audit, it was clear why the website wasn’t performing. The user interface (UI) was confusing, with multiple conflicting calls-to-action (CTAs). Visitors were being sent to a photo gallery or a location map, rather than being prompted to request a quote—a critical mistake for a service-based business. The site also suffered from a dreadful PageSpeed score of 39, meaning it was slow to load, frustrating potential customers, and harming its search engine ranking. The photos, while of his work, were uninspiring and didn’t convey the professionalism he deserved.

He had put in the time and effort, but the website simply couldn’t deliver the results he needed. That’s where we came in.

The Solbright Solution: A Clean Canvas & Clear Strategy

As a premier web design agency and Google Ads agency in Johor Bahru, we understood his pain points immediately. Our goal was to create a digital platform that not only looked professional but also functioned as a powerful lead-generating tool. We knew that a strategic and user-focused web design was the first step.

1. Strategic Web Design & Development

homepage screenshot of painterasia.com designed by Solbright Digital Services

We built a brand-new, clean, and professional website from the ground up. The design was centered around a single, clear purpose: converting visitors into leads. We implemented prominent and intuitive CTAs throughout the site, ensuring every visitor knew exactly how to get in touch.

We also focused on clear location targeting, letting users know that this painting service was specifically available in Selangor. The new site is fully responsive, looking great on any device, and we optimized it for a lightning-fast PageSpeed score of 98. This attention to detail in website design significantly enhances user experience and search engine optimization (SEO).

2. A Targeted Google Ads Campaign

Google ad performance of a painting company managed by Solbright

A beautiful website is only effective if people can find it. With our team of Google Search Ads certified staff, we launched a targeted Google Ads campaign to drive qualified traffic to the new site. We performed in-depth keyword research, selecting the most relevant search terms for a painting service in Selangor. We also created compelling ad copy and managed the entire campaign, from account setup and verification to conversion tracking using Google Tag Manager (GTM) and Google Analytics 4 (GA4).

The Results: Painting a Picture of Success

Google Pagespeed insights of a painting company before and after web redesign by Solbright

The combination of expert web design and a focused digital marketing strategy yielded measurable results for our client.

  • Dramatic Improvement in Website Performance: The new website’s PageSpeed score of 98 not only provides a superior user experience but also signals to search engines like Google that the site is high-quality and reliable.
  • Clearer User Journey: The intuitive design and clear CTAs have made it simple for potential customers to find the information they need and take action.
  • Cost-Effective Lead Generation: Our Google Ads agency Johor Bahru team optimized the campaign to achieve a low cost per conversion of just RM23.70, providing an excellent return on investment for the client’s marketing spend. This result is a testament to the power of a professional, targeted campaign and a website built for conversions.

Conclusion: Beyond Just a Website

This case study demonstrates why a professional web design and search engine marketing approach is crucial for any business looking to succeed online. A do-it-yourself website, while well-intentioned, often lacks the strategic foundation needed to attract and convert customers.

At Solbright Digital Services, we don’t just build websites; we build powerful digital assets designed to grow your business. Whether you’re a local service provider in Johor Bahru or a company in Selangor, we provide the expertise in web design and Google Ads to help you achieve your goals.

Ready to transform your online presence? Contact us today for a free consultation.

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